E-Profit Today

If writing powerful sales copy is not your strength then the thought of having to to create original sales copy is a job that is dreaded. Unfortunately it is one of those jobs that cannot be shirked if you want to get the best out of your email list and use the auto-responder facility. Every affiliate marketer knows that most sales are never as a result of the initial visit to the product sales letter. The prime goal of the landing page is to record the email address of the visitor who has asked to be kept informed of future developments. The aim of the auto-responder emails to pursuade the visitor to place an order.

How do you go about constructing these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when building rapport and trust with your readers, but unfortunately they don't make any sales.

If you are going to get sales, you need to be able to write professional emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

Can you learn to write killer emails for your auto-responder, yourself?

Well there is a fool proof three email approach that works in almost every case. This method is simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which states very clearly what the product features and benefits are. This email acts as a foundation and describes the product in some detail and tells why the reader will not be able to live without the product.

Email 2. The second email is the most important of the three. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.

Email 3. The closing email that gets the sale. From the previous two emails You have earned the reader's trust , built an understanding of the product and removed any reasons for not making a purchase. So now it is time to force the customer into a purchase decision. The best approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, use bullet points to draw attention to the main features. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the greater the likelihood of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically raise your profits. As in all things, practice makes perfect and as long as you follow the three email approach you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to roll in.