Barter Items Traded Can Expand Your Business
The very first communities created by humans used a bartering system. This was very important for the economic community during that period. The main economic activity involved people trade food for either services or non-food goods. Bartering is evolving for today's monetary system, as some people are offering valuable barter items for services instead of using cash.
It may seem that the days of the barter system have passed, but the internet has given it a place today. The problem the barter system used to have was a lack of many traders in a central marketplace. Today, the internet connects an innumerable amount of traders. Barter items can be posted with descriptions of what is currently held, and what is desired. Then, simply wait for that trade to arrive.
Despite the possibilities offered by a nearly limitless number of trade partners offered by a global internet, however, local barter networks provide the best market for barter items. Bartering locally reduces the costs involved in trading, primarily transportation. While that Sacramento trader might love to give you his scooter for your grandmother's armoire, you're in Boston and the cost of transporting all the items involved makes the savings from bartering disappear.
You can use your local network for advantages of providing reassurance with your barter items that you will not be cheated. You can do everything in person and still have time to examine the goods that they are exchanging. In doing this, it allows the reluctant partner to back out without a total loss. It could also give you an easier time getting licensed to provide the service they're providing while your trading partner is allowed to trade what they are trading.
Individuals aren't the only ones who can benefit from barter. Businesses, too, can join with local barter networks with great profit. Businesses (especially small businesses) may be able to obtain business-to-business services such as design and accounting for less than paying cash. In addition, barter can be a creative way to raise local awareness of a new business, such as a boutique or bakery, while avoiding the wasted money that often results from purchasing advertsing.
In short, everything old is new again, and that includes barter, the oldest economic system of them all. Whether you are cleaning out your garage, trying to trade babysitting time for fresh produce, or looking to raise the profile of your small business, trading barter items could be the solution.
Long ago, barter was the primary economic system, but with the rise of currency, barter fell into disuse. Now, the internet's capability to connect an infinite number of traders globally means that anyone can list their barter items with a description of what they'll accept in return, creating unlimited opportunities for world-wide trading. However, local networks provide the best opportunities at the lowest cost - especially for shipping - and allow in-person exchanges, examination of goods to ensure adequate quality, and the ability to check out the other trader. Businesses can also profit from barter, and offering to trade services or goods is good PR.
Published June 24th, 2008
Filed in Business