E-Profit Today

Everyone who has a website knows that to make sales you need traffic, but not just any traffic - it has to be targeted traffic.

What do I mean by targeted traffic? It simply means visitors to your website who are interested in what your website is about. For instance, people wanting to buy jewellery will find jewellery websites interesting.

How do I get targeted traffic? Here are some effective techniques:

Forums: Whatever your topic, there's sure to be at least one forum about it. Subscribe to a couple of forums. Answer questions and join in the debates there. Become known as an expert in the field. Place a discreet link to your site in your signature file, which will appear in every reply you make. What can be placed in your signature is often determined by the forum moderators. You can get banned from most forums if you spam them - make your posts helpful or thought-provoking. This is one of the most productive ways of getting free traffic as those who click your link have already read and liked your style.

Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours and ask them for a reciprocal link from their website to yours. Be sure to pick link partners who match your customer profile. Try using a software program like Arelis to help you find link partners.

E-Zines: Buy adverts in ezines that target your market. Perform a test to ensure that the return on your investment is enough to cover the cost of the adverts. You may save some money.

Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. You should publish your newsletter regularly, preferably once a week.

E-Books: Often used, these are usually informational books for your clients and for others to give away free. Place links back to your website in the eBook.

Joint Ventures: Contact online marketers looking for new products to sell. They may have large mailing lists with eager to buy customers. Usually they will be willing to email their list for a percentage of the sale price. This works especially well with info products. It has several advantages. It can give a large boost to both your mailing list and sales within a very short period.

Buy Expired Domain Traffic: This is probably the cheapest in terms of time and most expensive money wise. It gives a traffic boost normally within 30 days. What is it that you're buying? You are buying traffic from a company which has invested in expired domain names. These are domain names which are still registered on the search engines which get a certain amount of traffic. The previous domain name owners have not renewed the registration for whatever reason. The traffic from the expired domain name is redirected to your website. This is usually high quality traffic as only expired domains with relevant traffic is redirected to you. As usual, you should do a test run to see if this traffic is suitable.

These techniques are most powerful when used in combination. When you apply them consistently over time, you will develop a rich source of targeted traffic. This, combined with quality products will ensure the success of your online business.